Skeleton - Olympic champion Williams advising Team GB

Amy Williams may be in retirement but she is vowing to do all she can to help Britain's athletes achieve success at Sochi 2014 before helping them deal with the attention that comes with it.

Williams won Britain's first individual Winter Olympic gold medal in 30 years when she slid her way to the women's skeleton title at Vancouver 2010 and, despite not competing, will be involved at Sochi 2014.

For, with exactly one year to go until the opening ceremony of the 2014 Winter Olympics, Williams has been announced at the first official Team GB 2014 Ambassador by the British Olympic Association.

In her role the 30-year-old, who also won world silver in 2009, will aim to motivate and inspire athletes and team members looking to be a part of Team GB in Sochi.

Williams has committed her time voluntarily with her first assignment to support the British team at the European Youth Olympic Winter Festival in Brasov, Romania later this month.

And, admitting to being overwhelmed by the response of her historic gold at Vancouver 2010, Williams is relishing the chance to give something back before, during and after Sochi 2014.

"Never in a million years did I anticipate the intense spot light that winning gold at the Vancouver 2010 Winter Olympics would cast on me," said Williams. "I wasn't prepared for what was to follow after becoming an Olympic champion in Vancouver.

"So I hope, that through my role as an Ambassador, I can not only help Team GB members in Sochi achieve their Olympic ambitions but also, and very importantly, enjoy the most special moment of their life of becoming an Olympian or an Olympic medallist.

"I am really looking forward to the year ahead and the projects I will be working on including supporting the Team GB at this month's European Youth Olympic Winter Festival in Brasov.

"The London 2012 Olympics aimed to inspire a generation and the athletes competing in Brasov and Sochi are part of that generation.

"I am one of Team GB's greatest fans and I can't wait to see who will be selected for the team and what we will achieve at these Winter Olympics after some great performances this season."