The 21-year-old striker has spent the last two seasons on loan at West Brom and Everton as he has been repeatedly overlooked by his parent club.
That is not something the Belgian, who scored 16 goals for the blue half of Merseyside last season, expects to change any time soon.
"You know Chelsea: every year they buy a new top striker," he told several newspapers.
"I remember me coming into the dressing room last year and seeing Samuel Eto'o and Demba Ba and going: 'Whoah! What's happening here?'
"But no problem. Many clubs are interested in me.
"At this stage I have to look to myself. I have to play a good World Cup. That's very interesting for all the players looking for a transfer, and I must be one of them. Chelsea know my point of view."
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