They dominated the London derby for long periods, especially after £11m summer signing Ross McCormack came on as a substitute at half-time. But they could not find a way past a stubborn Millwall defence, in which captain Alan Dunne and goalkeeper David Forde were outstanding.
Fulham manager Felix Magath had initially put McCormack on the bench after claiming that the former Leeds striker was not fully fit. Hugo Rodallega returned, one of four changes following the 2-1 opening-day defeat away to Ipswich.
Millwall were unchanged from their victory over Leeds and settled better early on but it was Fulham who got in the first shot of the match, George Williams firing wide after capitalising on the visitors' failure to clear. .
Williams also had a shot blocked by Millwall captain Alan Dunne after good work by Emerson Hyndman but it was the Lions who took the lead in the 12th minute.
There seemed little danger as Ricardo Fuller crossed from the left, but Fulham captain Scott Parker's attempt to head clear only flicked the ball away from his stranded goalkeeper, Jesse Joronen, and into the path of Woolford, who scored with ease.
Bulgarian defender Nikolay Bodurov headed wide from Konstantinos Stafylidis' corner as Fulham looked for a reply. The energetic young home side often had Millwall at full stretch as they played short passes at speed but defenders produced a series of blocks to deny the hosts. And left back Scott Malone, forward in support of a quick break, almost scored a second goal for Millwall with a dipping volley after 36 minutes that Joronen did well to palm over the crossbar.
Two minutes later Forde did just as well to flick away a header by Fulham's Cameron Burgess that was looping in. And he was relieved when Parker's shot from 25 yards sailed over his head but also over the bar.
Magath sent on McCormack after the interval and he almost created the equaliser in the 47th minute, his pass giving Hugo Rodallega the chance to send Forde sprawling to save a low shot. But Joronen had to rescue his team again in the 57th minute, blocking Malone's shot with his right foot after Scott McDonald had created the opening.
Just before the hour, Parker slipped a pass to McCormack that seemed to have provided his first goal for Fulham. But Forde was equal to the shot although Fulham, galvanised by McCormack, were getting closer. Rodallega's shot on the turn beat Forde but Dunne cleared the ball from the goalline. And then Forde blocked again from McCormack after he had bustled past Mark Beevers.
Britt Assombalonga bagged a brace as Nottingham Forest twice came from behind to claim a 2-2 draw against Bolton at the Macron Stadium.
Forest boss Stuart Pearce believes Assombalonga will prove a bargain buy at £5 million this season and the former Peterborough marksman started to repay his big fee with his first goals of the new campaign including a 37th-minute penalty.
Joe Mason, signed from Cardiff earlier in the week, headed Dougie Freedman's team in front. David Wheater then restored Wanderers lead before Assombalonga ensured the home side are still waiting for their first Championship success of the season from the spot.
An inventive and brave goal from substitute Ryan Hall ensured Rotherham United edged out fellow Championship newcomers Wolves 1-0.
The first ever Championship fixture at the New York Stadium started out as an open affair but it took until the final 15 minutes for the decisive goal to arrive.
When it did Hall reacted quickest to a rebound from Wolves keeper Carl Ikeme to bundle home to send the Millers fans into raptures.
Sheffield Wednesday and Derby maintained their unbeaten starts to the season following an entertaining 0-0 draw at Hillsborough.
Owls winger Chris Maguire went closest for the home side with a first-half free-kick against the crossbar while Rams substitute Johnny Russell wasted two excellent opportunities after the break.
Franck Moussa came off the substitutes bench for Charlton to score a last-gasp winner in the 2-1 victory over Championship favourites Wigan.
Jordan Cousins fired the Addicks ahead before Callum McManaman levelled for the visitors.
Charlton and Wigan had looked set to secure a share of the points for the second successive weekend before Moussa struck.
Cardiff made a successful return to the Championship on home soil with a comfortable 3-1 victory over Huddersfield.
The Bluebirds won only five times at the Cardiff City Stadium last season in a short-lived spell in the Premier League but they immediately found the Championship much more to their taste.
Peter Whittingham set them on their way with a wonderful long-range strike and Kenwyne Jones scored either side of half-time to make it three goals in two games for the former Stoke and Sunderland striker.
Junior Stanislas marked his home debut with a goal after coming off the bench to earn Eddie Howe's Bournemouth a 1-0 victory over Brentford.
The former West Ham midfielder replaced Marc Pugh in the 66th minute and tapped in a delightful Ryan Fraser cross just six minutes later.
Reading made it four points out of a possible six for the new season by defeating Ipswich 1-0 at the Madejski Stadium.
A scrappy match, in which Ipswich controlled much of the possession, was settled midway through the first half when Jake Taylor ran through and guided the ball home past Ipswich goalkeeper Dean Gerken.
Neil Adams finally recorded his first win as Norwich manager at the seventh attempt as the Canaries took advantage of an early Watford red card to secure an emphatic 3-0 success.
Adams picked up just one point in five games as he failed to prevent City from being relegated from the Premier League after replacing Chris Hughton during the closing stages of last season.
Watford were struggling from the moment Swedish defender Joel Ekstrand saw red in the second minute and Norwich went on to dominate, with well taken goals from Bradley Johnson, Lewis Grabban and Alex Tettey settling it.
Rudy Gestede bagged a brace to hand Blackburn their first win of the season and keep Blackpool searching for theirs.
Gestede netted either side of half-time while Tomasz Cywka's effort just before the hour was a mere consolation as Blackburn recovered from Tuesday's Capital One Cup first-round loss to Scunthorpe with a 2-1 victory at Ewood Park.
Birmingham's bargain basement side came up with the goods and a confident 1-0 home win over Brighton.
With seven of their close season signings on view Birmingham carved out their first league home win since October as a result of a 49th minute goal from Wesley Thomas.
- Sports & Recreation
- David Forde
- Alan Dunne
- Hugo Rodallega
- Ross McCormack
- Jesse Joronen