Jamie Carragher may be retiring from professional football at the end of the season but he is still very much a wanted man.
BT Vision, who will be broadcasting 38 games a season for three years starting next August, had hoped to sign up the former centre-back as their main football pundit.
The soon-to-be-launched service had identified Carragher as the type of player, recently out of the game, who could offer a similar insights to Gary Neville who has been an unqualified success at Sky Sports.
However, rather than competing against Neville like Carragher did so many times on the pitch, it looks like the Liverpudlian will join forces with the former Manchester United man as part of Sky's football coverage.
Respected sports media commentator Charles Sale reveals the news in the Daily Mail saying that: "All the major networks are keen to employ the Liverpool defender as a pundit but Sky are expected to pull out the stops to land him, with station boss Barney Francis desperate to see off any bid from new rivals BT Sport."
Neville of course doubles up his media work by being an assistant to Roy Hodgson in the England set-up, and Hodgson himself has said that he thinks the coaching route might be a more logical second career for Carragher.
"Having worked with Jamie Carragher, it was always evident that he was a model professional who gave everything he had for club and country," said the England manager.
"After retirement, I am sure he will march quickly up the coaching ladder and become one of the country's top young coaches."
Carragher, 35, helped Liverpool win the 2005 Champions League as well as two FA Cups and three League Cups during a 16-year spell at the club.
Following his debut in 1997 he has made more than 700 senior appearances for Liverpool - second only to Ian Callaghan in the club's all-time appearance table - after spending his entire career at Anfield.
Carragher also won 38 caps for England, returning to help the Three Lions in the 2010 World Cup after initially retiring from the international game in 2007.