There have been an incredible array of images of athletes showing off their personal style while competing at the Sochi 2014 Winter Olympics.
Some seemingly want to make outlandish style statements, some have to wear their country's rather dubious attire, while others simply want to try to look cool.
From the brave and entertaining to the frankly bizarre, we round up 13 of our favourites.
QUITE A COLLECTION - A picture combination shows the helmets of eighteen athletes during the men and women skeleton event training at the Sanki sliding centre in Rosa Khutor.
MAD HELMET - Katie Uhlaender of the US gets ready during a women's skeleton training session at the Sanki sliding center in Rosa Khutor.
BRAINY HELMET - Canada's John Fairbairn speeds down during an unofficial men's skeleton progressive training at the Sanki sliding center in Rosa Khutor.
SNOW LEOPARD - Austria's Anna Fenningert reacts in the finish area after competing in the downhill run of the women's alpine skiing super combined even.
CREEPY? - Canada's Sarah Reid starts in a women's skeleton training session during the 2014 Sochi Winter Olympic Games at the Sanki Sliding Center in Rosa Khutor.
UNION JACK GUMS - Britain's Katie Summerhayes reacts at the finish line during the women's freestyle skiing slopestyle qualification even.
DOT CRAZY - Argentina's Macarena Simari Birkner goes airborne during the downhill run of the women's alpine skiing super combined even.
BIZARRE BOARD - Sweden's Sven Thorgren reacts at the finish line during the men's slopestyle snowboarding qualifying session at the 2014 Sochi Olympic Games in Rosa Khutor.
JUST A KISS - Maxim Trankov kisses the hand of Tatiana Volosozhar of Russia at the end of their performance during the Team Pairs Short Program.
NICE NAILS - A female competitor sports nail art on her painted fingernails during the women's snowboard slopestyle qualifying session.
THAT'S CREATIVE - US women's ice hockey goaltender Jessie Vetter holds her helmet during practice ahead of the 2014 Sochi Winter Olympics.
PYJAMA BOTTOMS - Russia's vice Alexey Stukalskiy (C) delivers a stone as Russia's Peter Dron (L) and Evgeny Arkhipov sweep during their men's curling round robin game.
TOP TROUSERS - Norway's men's curling team alternate Markus Hoeiberg (R) and third Torger Nergaard attend a training session in the Ice Cube Curling Center in Soch.