The Rio Report

Outrage at price of new England shirt

The Rio Report

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Did you check out the new England kits this morning?

Like what you see? Thinking about getting a shirt in time for the World Cup in Brazil?

Excellent. That’ll be £90, please...and that's just for the shirt too. The shorts cost £25 and socks £12 - meaning if you want to buy a full adult kit like the one used by the players it will set you back £127.

No, that isn’t a typo. The new England shirt will set you back NINETY ENGLISH POUNDS and the full kit is ONE HUNDRED AND TWENTY SEVEN POUNDS.

[ENGLAND UNVEIL NEW HOME AND AWAY KITS]

That being said, if you’re one of the people who feels that is an extortionate fee for a football shirt (i.e. everyone), don’t panic – that’s just for the ‘match official’ version.

There’s also a ‘stadium replica’ version for ‘just’ £60.

And yes, the changes are about as minimal as you’d expect.

Nike, who have designed both the all-white home kit and traditional red away kit, say the match official shirt features a tailored fit and new ‘sweat-wicking fabric’ designed to keep the wearer cool.

As touched upon by former England international Stan Collymore on Twitter, the idea is inspired by similar transparent money-spinner across the Atlantic - NBA jerseys.

The prices, regardless of which one you would opt for, are a far cry from the not-that-long-ago days in the mid-2000s when England replicas were available for £30 in most known sports retailers virtually from the day they went on sale. And all this to represent a nation who very few people even expect to reach the semi-finals.

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The reaction on Twitter was predictable with Joey Barton joining Collymore in questioning the hefty price tag.

And the general public were similarly angry.

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