The World Cup can be almost too much of a good thing sometimes - so many amazing stories come and go that it's impossible to keep up with them all.
That's what we're here for, of course, keeping an ear to the ground for the funniest, quirkiest, strangest and most shocking stories from Brazil 2014.
Here's our pick of the best from the last day or so.
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1. THE TIM HOWARD HERO WORSHIP CONTINUES
Best wiki update of the Cup so far, or ever: pic.twitter.com/GehIqfFtc1
— Danielle Elliot (@daniellelliot) July 2, 2014
The awesome performance of the American keeper against Belgium - with Howard recording a World Cup-high 15 or 16 saves, depending on which data provider you trust - continues to be one of the main World Cup talking points with no games on Wednesday.
After spawning a funny collection of memes, Thursday saw the hero worship reach epic proportions, with one wag even vandalising the Wikipedia entry for one of the United States' most prestigious appointments.
2. AND CONTINUES
Yes, Tim Howard seemingly can't move without being acclaimed as the greatest living American since Alfonso Ribeiro with one (presumably different) wag starting an official petition to rename the Ronald Reagan Washington National Airport in honour of the Everton keeper.
“We politely request that we rename the airport to recognise his accomplishments, and meritorious service to the United States of America,” the petition states. Now, it behoves us to point out that any old person can start an official White House petition and it is only after it receives 100,000 signatures that Barack Obama has to stop laying waste to swathes of Pakistan with his drone army and actually take notice of it. But it's made a decent enough start and has until the end of the month to reach its target.
3. COSTA RICA ARE SELL-OUTS
After reaching the quarter-finals of the World Cup for the first time, and seeing off Uruguay, Italy and England on the way, it is no surprise that Costa Rica have been attracting greater attention than one might have expected prior to the start of the tournament. This has, handily, also translated into booming shirt sales - to the extent that their kitmakers' supplies are running dangerously low.
Sales have increased 20 times over for a total of almost 50,000 and FIFA's own online shop is nearly out. “We are now having trouble organising some fast production to let everyone have this shirt that will become a memory of a historic achievement,” Lotto’s president, Andrea Tomat, told Reuters.
4. FANS IN DRINKING AT FOOTBALL SHOCKER
Apparently FIFA are rather shocked that supporters in Brazil are getting a few bevvies in for World Cup games, despite Budweiser being an official partner of the tournament and FIFA forcing the country to relax a ban on stadium alcohol in time for the start of the finals. FIFA suit Jerome Valcke was the non-entity who chose to voice his bemusement.
''Maybe there were too many people who were drunk,'' said Valcke. ''I was amazed by the number of people who were drunken and the level of alcohol ... I was a bit surprised.'' Clearly never quaffed caipirinhas...
5. MEXICO FAN ABUSES ARJEN ROBBEN, BUT GETS IT ALL WRONG
You're a Mexico fan still seething at your country's unfair World Cup exit at the hands of Netherlands and the dastardly Arjen Robben. You spot Robben entering a vehicle and trying to drive away. You obviously accost the player, while topless, and hurl obscenities at him while simulating diving. Great work fella. The only problem? Well, it's Robin van Persie in the car.
- Sports & Recreation
- TIM HOWARD