One overly-emotional, attention-seeking bookmaker has taken the drastic step of refunding all bets on Manchester United winning the Premier League this season.
Why? Because "United are robbing the fans" and "because the fans were still singing for their team even though we were losing 3-0 to Liverpool."
It may just be that United-supporting Fred Done really does have empathy with other fans of the club and those who ill-advisedly backed them. Or it might just be a cynical publicity stunt.
Either way, the dramatic and controversial gesture will cost the Salford-born millionaire bookmaker £200,000.
Betfred founder Done does have a history of making outlandish pay-outs, but this is a new step in giving reckless punters a very handy reprieve.
He famously lost £500,000 in 1998 by paying out early on United winning the league when they had a 12-point lead - only for Arsenal to win by a point.
But he apparently feels so strongly about this situation regarding United's plight that money is simply not an issue. Or at least not so much of an issue that he can't drop £200k for endless goodwill and a ton of great PR.
He said: "These loyal fans never had a chance of winning with United. This season the Reds have been useless, hopeless and meaningless.
"Anyone who has a bet on United winning the title need only take their slip to any shop and I will refund every penny.
"One of the reasons I’m doing this is, and becoming the first bookmaker ever to do so, is because of the way the fans were still singing for their team even though we were losing 3-0 to Liverpool," he added.
"I couldn’t believe it and they deserve a team much better than that put out by David Moyes.
"They deserved a run for their money and they didn’t get it. They never had a chance. United are robbing the fans. The Glazers, some of whom were there at Old Trafford yesterday, need to get their hands in their pockets.
"I’m not the only one saying this but this team is going nowhere. I keep hearing about United being the best team in the world - that’s just wrong.
"They are not even the biggest team in Manchester and it breaks my heart saying that."
So this may be generosity brought about by sympathy over a fallen giant or just a silly piece of publicity-seeking - either way, punters who bet on United must learn their lesson.
But will Fred be feeling quite so understanding if United allow Moyes to remain at the helm for next season?
Don't bet on it.
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