Early Doors

United and Liverpool out-nonsense each other in kit launches

Early Doors

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Photo: Manchester United website

The coming season is likely to see a much closer fight between Liverpool and Manchester United on the pitch, but the two clubs were seemingly engaged in a battle to produce the most ludicrous kit launches on Monday.

United unveiled their new home strip, featuring a sponsor's logo that takes up half the space on the front of the shirt. Presumably Chevrolet are paying by the inch.

And to celebrate, they produced a promotional film charting the history of the United home shirt, although they were careful to cover the logos of previous manufacturers adidas and Umbro, so as to avoid upsetting Nike.

Observe some absolutely sensational acting by Wayne Rooney, as his teammates and other fans gather around him like Stoke fans behind a TV reporter on transfer deadline day. Or the zombies from Shaun of the Dead.

Not like it was in the old days, eh?

Not to be outdone, Liverpool also revealed their new third kit, and as with anything these days, it had to be accompanied by a faintly ridiculous attempt at a social media campaign.

What, exactly, does #demand mean? #demand that your mum spends money she can't afford on it? #demand that Brendan Rodgers stops messing around with wingers and signs a proper centre-back? #demand they redesign this ghastly kit?

According to the press release announcing the new strip: 'The new kit comes fully prepared with the technology to give LFC every opportunity to continue their triumphant return back to the top of the table and in Europe. Incorporating polyester mesh pique into the main body of the shirt and high-stretch breathable mesh panels in vital areas such as the underarm and side seams ensures the kit supports greater diversity of movement, whilst also enabling increased air flow to regulate body temperature.'

So now you know. Still, at least Mamadou Sakho seems excited by the whole thing.

Of course, the photoshoots would have been conducted a few weeks ago, meaning by the time of launch the Liverpool marketing team were forced into something of a rethink...

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