Twitter is different things to different people.
For some, it is a useful feed of news stories as they are broken by journalists and press agencies. For others, it provides a tool to vent envious fury at celebrities and athletes who dare not to live up to expectations. For an unsavoury minority, it is a weapon with which to bully the public through the phenomenon of trolling.
Regardless of our personal views of social media, one thing Twitter unquestionably does is provide a barometer of public opinion: when a particular hashtag or term 'trends' on Twitter, you can be sure that lots of people are talking about it.
So when #GlazersOut reared its head, around 36 hours after Manchester United's shock defeat to Swansea City, Early Doors' interest was piqued:
— Manchester United (@themanutdway) August 17, 2014
— Glazers Out. (@UtdBlake) August 17, 2014
These are just a few examples. This isn't simply a few hundred angry fans aping each other for a laugh - it's a concerted campaign.
A quick glance at online analytic tool Topsy shows just how this latest campaign has taken off: in just one hour, between 8:30pm and 9:30pm UK time, #GlazersOut was tweeted or shared in excess of 26,000 times. Compare that to the previous seven days, when it found its way on Twitter around 10,000 times.
That's a lot of angry United fans. Enough to fill half of Old Trafford.
So why the sudden explosion in anti-Glazer sentiment? Surely one defeat to Swansea isn't enough to force the owners to sell?
It is doubtful that a simple social media campaign will force the owners' hands - but it could signal a return to the days when fans wore gold and green in tribute to Newton Heath, United's original club, and regularly demanded the American owners ship out.
Let's see how this one pans out...
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