There are some funky cycling team kits in the peloton but none have generated quite the same buzz as Team Sky's jersey, which you can see modelled by Chris Froome below.
Sky stuck with the same basic colours as last season - but it was the fishnet stocking-style mesh of the jersey that really turned heads.
Manufacturers Rapha said: "The design philosophy is ‘robust simplicity': streamlined, lightweight, durable and unfailingly fit for purpose."
Sounds great… except there is small problem, as Tour de France winner Froome has painfully discovered.
They say a picture paints a thousand words, so we pass you over to Froome's fiancée Michelle Cloud on Twitter:
— Michelle Cound (@michellecound) January 22, 2014
Garmin-Sharp team boss Jonathan Vaughters joked in response: "Aha! We've found his weakness. Now on to manufacturing motorized ultra violet ray guns for the TdF."
Froome should be okay for a few months before his rivals can find an evil genius to build their ray gun, but with early season races in the likes of Australian, Qatar and Oman the Team Sky guys might be advised to at least invest in some powerful sun cream.