Lance Armstrong’s drug shame will cost the disgraced rider tens of millions in lost contracts and legal action from those he has sued and libelled over the years.
But a man from Dorset has been hit just as hard, in relative terms, by the former champion’s fall: he has a pile of 10,000 unsold DVDs about Armstrong.
Karl Baxter, owner of Poole-based distribution company Wholesale Clearance UK, bought thousands of copies of "The Science of Lance Armstrong", a DVD describing the secrets of the cyclist’s success.
But with Armstrong's secrets having been revealed as rather different from the ones in the documentary film, Baxter will be lucky to sell even a single copy.
“I bought the DVDs at a good price. The idea was to sell them in small job lots so traders could go on eBay, Amazon or car boot sales and sell them on,” Baxter told the Dorset Echo.
“There had been rumours about Armstrong for two decades, so I didn't think it was much of a risk buying the DVDs," he added.
“I was hoping the problem would die down and I would be able to find a home for them. Now I don’t think I would get a tenth of the money back.”
The entrepreneur often picks up stock from stores that have gone out of business, and that is where the Armstrong DVDs came from. “This is one of the few things I’ve managed to buy that has come back to bite me. I’m paying storage on them. I’ve got a few at the warehouse to show customers,” he said.
“I could make a tower or build a big dominoes track for my three-year-old. Armstrong has had a good life for the last 20 years. I just wish he had either kept his mouth shut a bit longer or not done it in the first place.”
Meanwhile, an Australian library has produced the best reaction yet to Armstong’s disgrace as they erected a sign announcing that they would move his iconic autobiography to the fiction section.
Armstrong’s famous book “It’s not about the bike: My journey back to life” tells the tale of the American’s famous battle from beating testicular cancer to winning the Tour de France seven years running.
The book became one of the most successful sports biographies of all time, selling millions of copies around the world.
But in the wake of Armstrong’s admission that he took performance-enhancing drugs throughout those years, a library in the Sydney suburb of Manly caused a storm by putting up a sign saying it would move all books by the rider to the fiction section.
The notice – apparently put up by a part-time member of staff who “thought it would be humorous” – caused a storm of reaction from people around the world who had been inspired by Armstrong regardless of his cheating, and the library has now backtracked and taken the sign down.