And they will also bring a sprinkle of stardust to the series in the form of rally legend Sebastien Loeb, the nine-times WRC champion, who will drive for the team this season.
Loeb has spent much of the 2013 season in preparation for this task, by successfully competing in the FIA GT series, the French Carrera Cup and the Macau Porsche Cup race.
The French car maker, founded in 1905 by André Citroën, has produced some revolutionary and unforgettable models such as the Traction Avant, the 2CV and the DS.
It may look strange, but although Citroën has also built itself a solid reputation in motor sports since the Fifties of the Twentieth Century, the 2014 WTCC marks its first involvement in an international circuit racing series.
On the other hand, Citroën’s factory teams have claimed a great deal of successes in rally-raids (five World titles and four victories in the Paris-Dakar) and in the World Rally Championship (nine Drivers’ and eight Manufacturers’ titles).
Like Loeb, the other WTCC newcomer confirmed so far - Dušan Borković - does not boast a long background in track racing. While Loeb built his extraordinary career in rallies, the Serbian driver has been 2011 FIA European Hill Climbing champion before switching last year to the FIA European Touring Car Cup.