The London 2012 Paralympic Games are now just hours away and with more than two million fans expected at stadiums and venues throughout the 29th August to 9th September event, interest in the competition has captured the public's imagination – both in the UK and beyond.
Following the success of the Olympic Games in London earlier in the summer, the scramble for tickets at Olympic venues, the superb medal haul by Team GB and now the rising profile of Paralympic competitors such as Oscar Pistorius, a wider audience than ever before will engage with the event.
In addition to traditional Olympic disciplines such as Archery, Athletics, Cycling, Sailing and Shooting, fans will be treated to exciting action from Paralympic specific events such as Boccia, Five and Seven-A-Side Football, Sitting Volleyball, Wheelchair Basketball and Wheelchair Fencing.
In the UK Channel 4 will provide exclusive and extensive coverage for viewers, whilst TV audiences around the world are expected to be massive. Indeed earlier this year the London Organising Committee of the Olympic Games and Paralympic Games announced a record-breaking collection of official broadcasters, and since then a series of further deals have been signed by leading broadcasters in other major territories across the globe, ensuring the widest possible audience can enjoy the Paralympic Games.
Sir Philip Craven, President of the International Paralympic Committee said: “We are on course for a record breaking Paralympic Games in London in many areas. On top of more athletes and countries taking part than ever before, record ticket sales and more media attending, we now know we will reach more people around the world thanks to these broadcast deals.
“In Beijing a cumulated audience of 3.8 billion watched the Games so it great news that this number is increasing in London.”
LOCOG Chair Seb Coe comments: “With just a few hours to go until the start of the Paralympic Games, it’s fantastic to know that billions of people around the world will have the opportunity to watch the Paralympic Games. I am thrilled that the deals we have signed are a testament to how great Paralympic sport is. People around the world watching the action on TV will get to see some incredible sport by incredible athletes.”