Lotus has chosen to launch its 2013 Formula 1 car, the E21, online.
The new car will be unveiled via the Lotus YouTube channel at 19.15 UK time on Monday January 28.
The event will also be broadcast live on Sky Sports News HD in the UK.
Lotus's choice of date means it will be the first F1 team to take the wraps off a 2013 car, as its unveiling takes place three days before McLaren's.
The team has retained Kimi Raikkonen and Romain Grosjean for this season after taking a big step forward in performance during 2012.
2013 pre-season dates