The former Rotherham boss became the third Town manager in a year this week, following his decision to leave Coventry just five months after taking charge.
In that time he had dragged the Sky Blues away from the relegation zone to just outside the npower League One play-off places. But the chance to be involved in the Terriers' ambitious plans was took good to refuse for the 43-year-old.
"There was a synergy between what the club wants and the way I've been working," said Robins. "It's an exciting project, there's no doubt about it. There has been a lot of investment, as you can see with all the work going on at the training facility.
"There's been investment in the team too and the attraction stems from the owner. I've admired what Dean Hoyle has done from afar in taking this club forward."
Town chairman Hoyle has big plans for the club but he has shown his ruthlessness with managers over the past 12 months when he feels they are not fulfilling his ambitions.
In February last year, Lee Clark had the Terriers fourth in League One, having led them to the play-off final the season before. But Hoyle did not believe the former Newcastle player could take the club into the Championship, and promptly replaced him with Simon Grayson.
Grayson led Town to promotion at the first attempt, thanks to a penalty shoot-out win over Sheffield United in the play-off final, but after a good start in the Championship, the club went 12 games without a win.
With Town's league status threatened, Grayson was sacked. After three weeks searching for the perfect candidate, Hoyle now thinks he has found him.
"Mark has shown his skill in getting the most from the resources at his disposal, none more so than his recent achievements at Coventry," he told the club's official website. "He has also shown an ability to develop young players. His work with the FA on the Elite Player Performance Plan and his commitment to development was a big factor in his appointment."