The Italian, who brought down Manxman Mark Cavendish and several other riders during a bunch sprint on stage two of the Giro d'Italia last year, was among the seven-rider team announced by Lampre.
He also won a stage of the Giro for the Androni Giocattoli team.
January 20 will mark the first time he has competed as part of a WorldTour squad.
"Australia will be the start of something new for me. I'm motivated: I want to test myself against the best sprinters in the WorldTour and I'll have the extra kick of the adrenaline from making my debut with Team Lampre," Ferrari said.
"I'll also have a chance to enter the cycling record books: If I win in Australia, it'll mean my palmares includes a win on each of the five continents because I've already won in Europe, Asia, America and Africa."
His leadout train includes Davide Cimolai, Elia Favilli, Manuele Mori, Daniele Pietropolli and Simone Stortoni.