Loeb, who has won 74 WRC races and is the current championship leader, will only race some of next season’s World Rally Championship races and is looking to enter the World Touring Car Championship from 2014 or 2015, Citroen Racing team principal Yves Matton said.
“WTCC would enable Citroen to showcase 'Creative Technology' in major markets, such as China and Brazil. The final decision regarding this programme is depending on the evolution of the FIA regulations and, obviously, the determination of our current and future partners to support us in this project."
Matton also admitted that eight-time World Rally champion Loeb would be in the frame: "The role of brand ambassador for Citroen cannot be a passive one for someone as driven as Sebastien. This project would give him the opportunity to pursue his career in track racing with the support of the manufacturer with which he has worked since his competitive debut."
The WTCC expressed its delight at the possibility of having Loeb and Citroen on board.
“We would be extremely pleased to welcome in the WTCC a top car manufacturer like Citroen and a superstar like Loeb that boast astonishing winning records in motorsports,” said Eurosport Events managing director Olivier Fisch.
“While waiting for their decision, I can say now that we are flattered by their interest in the WTCC that is the recognition of the joint efforts put in by the FIA and Eurosport Events to grow and promote the championship,”.