Every year, the cleverest and funniest advert makers in the USA parade their finest work during the Super Bowl - and every year, even before the game itself has finished, people start deciding which are the best and worst.
This year, Entertainment Weekly listed an advert for the US version of Dixon's as their top pick in the Best of the Super Bowl ads. The advert, for legendary electronics shop RadioShack - which will play above - won points for being funny, self-aware and unearthing all sorts of iconic 80s TV characters.
The New Yorker picked out several meatier ads, among them Bob Dylan's tribute to America and Americana, in support of perennially-struggling US car manufacturer Chrysler:
For World of Sport's money, Dylan's effort wasn't a patch on Clint Eastwood's famous rant advert the other year - and it came off making us feel more uncomfortable than anything else.
Though not as uncomfortable as this advert for Butterfinger Cups:
Broken hearts, eh? A perennial source of humour:
At least that attempt to make tax software interesting was fairly funny, an accusation that can't be levelled at the attempted light-hearted finale to Bruce Willis's Honda car safety advert:
Attempts to be clever and funny all at once are tough to pull off - yet this one just about got there:
Full marks to M&M for not letting you guess what the ad was for right until the end. Not every advert tried to be funny, of course: some, such as Microsoft's effort in praise of the wonders of technology, tried every trick in the book to make you cry - including using a high-profile NFL star who has been stricken by a terrible disease, yet uses his computer to talk to his son:
A little schmaltzy, of course, but well-meaning and well-made in equal measure, and therefore a lot more worthy than the ads that just decided to put a famous, semi-naked person in to grab viewers' attention:
Bank of America's advert decided to go with famous people in black and white as well, though the idea that a short pop video for a bland song would make you swap bank accounts is a bit of a stretch:
Still, using famous people is always good. But using famous puppets? Even better:
The Muppets advert has won huge praise for its clever mockery of the internet and social media.
Others didn't bother trying to be dazzling. Some companies decided instead that a genuinely appalling advert would not only be cheaper, but get the company in question just as much free publicity as the glossy, beautifully-produced commercials starring A-listers. And in many ways, that makes them the cleverest of the lot - simply by being the worst. Step forward and claim your prize, Subway: