You may not have heard, but BT Sport now owns extensive coverage of the 2014 MotoGP World Championship season as it takes on a five-year stint with the motorsport.
But what you probably have not noticed is that Melanie Sykes has been confirmed as the new face of the sport with the broadcaster.
Yep, the 43-year-old best known for fronting Boddington's beer adverts and presenting Christmassy cooking shows on daytime TV.
But now Sykes will turn her attention to sport, anchoring BT Sport's coverage of MotoGP and having a big presence on the channel.
Describing what she hopes the coverage will offer, Sykes said: "I hope the coverage will be sexy, thrilling, fascinating and fun with bags of drama and entertainment, reflecting all the sport's attributes to the fullest."
When asked by BT Sport in an internal interview what she has been doing for the past year, Sykes said she has been busy with her children.
"The last year has consisted of training my kids to be good people, training my body and training my co presenter Gino D'acampo to behave himself on live TV."
The head of BT Sport Simon Green said: "We think we will win over and welcome new fans to the sport. We're heading into it at full throttle."
BT Sport's coverage gets under way on March 18 with Sykes, who shot to fame back in the 1990s as the face of Boddington's beer commercials, in charge.
The former model, whose previous TV stints have seen her present alongside Des O'Connor and Gino D'Acampo, will join resident experts Neil Hodgson and James Toseland.
After 14 years with Eurosport, Julian Ryder will flank Sykes along with former British champion Keith Huewen and Motorcycle News' Matt Birt.