New BBC drama 'By Any Means' was banned from using the official Arsenal club kit in a storyline because the plot was offensive to the club.
The new BBC 1 show, which is about an elite police unit, depicted a dim-witted Arsenal fan being tricked by the police into arrest after he had originally skipped bail on robbery charges related to the London riots.
In the show, two detectives dressed as Arsenal fans invite the criminal to what he thinks is a private tour of the Emirates Stadium but when he arrives at the bus to take him to the stadium a third detective arrests him.
When he is finally cuffed by a detective named Jack Quinn (played by Warren Brown), Quinn says: "You are under arrest for supporting Arsenal Football Club, you don’t have to say anything but anything you do say will be ignored."
He is then loaded on a bus with other Arsenal fans who fell for the same trick.
The idiot fan replies when hoarded onto the bus: "We’re not going to Emirates izzit?" - he also struggles to remember his birthday at one stage and has difficulty putting together coherent sentences.
After the arrest the detectives debate whether the sting was ethical. One defends it by saying: "They're crooks" to which Quinn replies: "It's worse than that, they're Gooners."
The Independent reports that Arsenal were unhappy when they heard about the show and prevented the show from using the club's logo and official kit.
From Adam Sherwin's piece in the paper:
When Arsenal became aware of the storyline, the club refused permission for the producers to use real club shirts and logos. Producers Red Planet mocked up shirts, hats and scarves in Arsenal colours for the actors to wear, without the identifying logos.
A spokesman for Red Planet Pictures, the series producers, said: “Arsenal FC declined permission to use their branded shirts within the context of the script so production decided, on advice, to use shirts in a similar style instead."
The show was watched by four million viewers on BBC 1 last Sunday evening and is available to watch on BBC iPlayer.