Cristiano Ronaldo rarely misses an opportunity to blow his own trumpet, and has a pair of boots made up to spell out just how great he is - the Portuguese star takes to the field on Sunday night in Nike footwear listing his phenomenal goal stats from 2012.
Real Madrid take on Real Sociedad in their first match of the year, and although they trail Barcelona by 16 points in La Liga, Ronaldo has deemed the occasion perfect for letting the world know just how talented he is.
And let's give the man his due - Ronaldo enjoyed a spectacular 2012. Just look at the numbers stitched into his boots.
1, 9, 14, 19, 27, 55 and 60 might sound like the winning EuroMillions balls, but in fact each one refers to an achievement from the last 12 months:
1 - Liga title won
9 - Goals for Portugal
14 - Games for Portugal
19 - Number of Liga teams scored against (i.e. all of them except Real Madrid)
27 - Age
55 - Club matches
60 - Club goals
Ronaldo said: "Last season was a very special one for me, helping my team and country achieve success.
"It's great to celebrate these achievements and also have a great pair of boots to recognise the moment. I'll enjoy playing in them for sure."
However, Ronaldo's amazing feats are unlikely to win him the prestigious Ballon d'Or, awarded every year to the world's outstanding player.
Ronaldo's great rival Lionel Messi is favourite to win the prize for the fourth year in a row. Ronaldo and Messi's Barcelona team-mate Andres Iniesta are the other nominees.