Andy Murray's victory at Wimbledon earned him £1.6 million in prize money, an estimated 10 times that in sponsorship bonuses and a unique place in Britain's sporting history.
But it also earned him hundreds millions of Facebook mentions - making him the most talked about topic of 2013 on the popular social networking site.
Murray's glorious run to become the first British player to win at SW19 since Fred Perry in 1936 was enough to see him grab top spot ahead of the death of Margaret Thatcher - while poor little Prince George only managed to claim fourth place on the list.
Even more humiliating for the newest royal is the fact that he was edged into fourth spot by the Champions League final - a match played between two German teams, Bayern Munich and Borussia Dortmund, without a single British player on the pitch.
Though perhaps the Royal Family's German heritage means the little man won't be too bothered about the all-German clash rating so highly.
And in any case, in what is perhaps the strangest twist of the lot, Prince George claimed third spot on the global list - one place higher than he managed in the British top 10.
As if that weren't crackers enough, the Champions League final was only the fifth-most talked about topic in Germany - although treble winners Bayern Munich were the overall winner in Germany.
There were more sporting mentions in the top 10 as well: Alex Ferguson's retirement as Manchester United manager took fifth spot on the British list, with England's retention of The Ashes claiming seventh spot.
Most Talked-About Topics on Facebook In The United Kingdom:
1. Andy Murray wins Wimbledon
2. Margaret Thatcher dies
3. Bayern Munich & Borussia Dortmund contest the UEFA Champions League Final at Wembley
4. The Duchess of Cambridge gives birth to Prince George
6. Call of Duty: Ghosts released on X-Box 360 and PS3
7. England retain The Ashes
8. The X-Factor returns to UK screens
9. The ‘Bedroom Tax’ is introduced in the UK
10. Grand Theft Auto 5 released on X-Box 360 and PS3
Most Talked-About Topics on Facebook Globally:
1. Pope Francis
3. Royal Baby
5. Margaret Thatcher
6. Harlem Shake
7. Miley Cyrus
8. Boston Marathon
9. Tour de France
10. Nelson Mandela