Kim Kallstrom's arrival at Arsenal from Spartak Moscow on transfer deadline day somehow failed to warrant the same sort of fanfare as Mesut Ozil's summer signing.
It's something The Rundown finds perplexing, quite frankly, given all the signs that the Swedish midfielder will be a hit at the Emirates.
Even ridiculously-conflicting reports over a back injury some say he picked up in his first training session (with others saying it is in fact a minor issue that has lingered for some time) cannot waver our good feeling about Kallstrom.
Don't believe us? Here are six of the best:
1) He has been awesome on Championship/Football Manager for years - Back when he was a teenager, Kallstrom was a must-sign prodigy on everyone's favourite social life-destroyer. And if the likes of Freddy Adu and Mads Timm have taught us anything, it's that FM future stars are absolute locks in the real world.
2) The man can handle terrible weather - All this twaddle about whether players attempting Premier League football for the first time 'can perform on a cold Tuesday night in Stoke' won't faze our Kim - he's done the business on positively freezing Friday nights in Volgograd, for crying out loud!
3) He’s a footballer people actually like (seriously!) - The picture of 'Kind Kim' comforting an autistic mascot who was intimidated by the loud atmopshere before an international match was one of the feel-good hits of 2013 on the Eurosport website and app. While a study shows many British fans see every sports star but footballers as heroes, Kallstrom is the exception to that rule.
4) Female name means man-sized performances - If that Johnny Cash song taught us anything, it's that a feminine first name can compel a man to go to great lengths to prove themselves in this world. Just ask Andrea Pirlo and Toni Kroos.
5) He’s a Swede at Arsenal, for crying out loud! - Freddie Ljungberg, Stefan Schwarz... need we say more? Might as well enter Kim into the Arsenal Hall of Fame right now.
6) He’s not Abou Diaby - Sorry, Abou, but there's a solid chance that Kallstrom will actually play two games in a row for the Gunners...