It's one thing to talk a good game, and another thing entirely to live up to the hype.
New FA chairman Greg Dyke has already managed to heap unnecessary expectation and pressure on the England players by setting an astonishingly bullish target of 2022 World Cup glory in Qatar.
"The two targets I have for the England team are - one, to at least reach the semi-finals of Euro 2020," said Dyke. "Two, win the World Cup in 2022."
Is that it? Set the bar higher, Greg.
So it's high time that Rundown looked back at some of the more controversial, crazy and frankly stupid sporting statements.
1) Ally MacLeod tips Scotland for World Cup glory
Famously optimistic, MacLeod announced himself with the line: "My name is Ally MacLeod and I am a winner." After seeing the song 'Ally's Tartan Army' reach number six in the UK charts, he assured the media that he would be returning from the 1978 World Cup with "a medal" and, when asked what he planned to do after the tournament, he replied that he would "retain it". After Scotland flopped, McLeod reflected that "I am a very good manager who just happened to have a few disastrous days."
2) Lance Armstrong calls former assistant an "alcoholic whore"
Emma O’Reilly, a former masseuse and assistant on the US Postal team, was famously called an “alcoholic whore” by Armstrong, before the nightmare of a two-and-a-half year lawsuit ensued following her revelations about the disgraced cyclist in a 2004 book. "I have suffered but I am happy that the truth is finally out and I can be me again," she said. "Being called an alcoholic prostitute left me shocked, stunned and devastated and very, very hurt. Those are the worst words you can call a woman.” Armstrong has since ‘told all’ to Oprah after being labelled as arguably the biggest drug cheat in sport.
3) Andy Murray makes his life much more difficult with a casual jibe
Okay, so it was said in jest, but Murray will always regret the moment he infuriated England supporters, if only because he must be sick and tired of always being asked about it. When Dunblane-born Murray said that he would be supporting "anyone other than England" in the 2006 World Cup, he faced a furious backlash from English fans who wondered why they, in turn, should then be expected to support him. It will always be remembered as a joke that really was not worth the hassle of making.
4) Mark Hughes predicts the future... very badly... more than once
After finishing in a lowly 17th place in the Premier League table, Hughes confidently reassured concerned QPR supporters that it would be onwards and upwards from the next campaign. "From my point of view there’s no way we will ever be in this situation again while I am manager of QPR," he said with admirable, but ultimately foolish, conviction. This was also the man who said that his heady ambition at Fulham "was not matched" before taking the ill-fated job at Rangers which ended in a disastrous relegation for the club.
5) Tony Greig winds up the scariest, fastest bowling attack of all time
It is perhaps the most ill-advised statement ever made in sport. Greig, then captain of England, declared: "I like to think that people are building these West Indians up, because I'm not really sure they're as good as everyone thinks they are," he said with a very straight face. "Sure, they've got a couple of fast bowlers, but I'm not all that worried about them... If they're down, they grovel, and I intend... to make them grovel." There is nothing that needs to be added. The word "grovel" had less-than-positive connotations for West Indian people and England were crushed 3-0 at home with Greig scoring just 51 runs in seven innings.
6) Alan Hansen shows his expertise as a pundit by dismissing United
It is a statement that has gone down in football folklore and one which continues to haunt Alan Hansen, 18 years after he responded to Manchester United’s 3-1 defeat at Aston Villa by insisting, "You can’t win anything with kids". Sir Alex Ferguson began the 1995-96 campaign with six players aged 20 or under and United went on to win the double. Hansen, though, did not find his confidence shaken: "That line pretty much made me. What happened with United was a one-off, I just said it at the wrong time." Hansen’s comments were regularly used by Ferguson as motivation for his players and the club shop sold T-shirts with the quote emblazoned upon them. Hansen is now set to quit the '£40k-a-show' role after 22 years.
7) Australia's Glenn McGrath predicts a 5-0 whitewash... again
Australia's wretched run in 2010 did not stop fast-bowling legend McGrath trotting out his usual prediction of a 5-0 humiliation for England. The former paceman and ‘chief sledger’ made a habit of predicting thrashings, but he was wildly off the mark on numerous occasions as England triumphed in 2005, 2009 and 2010-11. McGrath said before England’s victory Down Under in 2010-11: "I couldn’t have more faith in the boys – we will win all the Tests. I’m tipping a 5-0 whitewash."
8) David Cameron attempts to 'win' England the World Cup
England's disastrous World Cup bid efforts in late 2010 were described as a "circus" and "farcical", thanks in part to the efforts of the Prime Minister, who weighed in with some very big statements that were promptly dismissed. "We have a very strong team here. We have an incredibly strong case, the best technical bid, and we can make the biggest commercial success of the World Cup. We have full stadiums, we have everything." It was an unmitigated disaster as the 2018 and 2022 World Cups went to Russia and Qatar.
9) Yelena Isinbayeva poorly attempts to cool Russia's gay law controversy
It was intended to help explain Russia's new controversial gay law after the World Championship Athletics were rocked by the issue, but it served only to fan the flames. Isinbayeva, a Youth Olympics ambassador and world title-winner at the Championships, caused a major stir after she said: "We consider ourselves, like normal, standard people, we just live boys with women, girls with boys ... it comes from the history. I hope the problem won't ruin our Olympic Games in Sochi." The IOC are now set to consider taking action against the pole vault world champion.