Manchester United fans will proudly declare that their team are the current champions, with last season's top goalscorer Robin van Persie leading the line again.
Chelsea supporters are united behind the returning 'Happy One'. Tottenham fans might cling on to hopes of a title challenge following the arrival of Paulinho, Roberto Soldado and Nacer Chadli, regardless of the future of Welsh wizard Gareth Bale.
Meanwhile Arsenal, their North London rivals, will proudly declare that they've finished in the Champions League placings for the 16th consecutive season, so might have a shot.
But what of Manchester City? Surely the 2011-12 Premier League champions will win the title at a canter if their players perform at a consistent level?
Following the summer arrivals of Fernandinho, Jesús Navas, Álvaro Negredo and recent addition Stevan Jovetić from Fiorentina, City don't look like clambering back into the shadows of Manchester United any time soon.
There are plenty of pitfalls regarding quick financial investment in the quest for instant success, and many clubs have capitulated under the strain of financial pressures, but make no mistake about it, City remain a force.
Manchester City can look forward to the start of the 2013-14 campaign with an absurd amount of talent at their disposal.
The blue half of Manchester conceded the fewest number of goals last season (34), and even though Joe Hart had his critics from time to time, the England number one picked up 18 clean sheets - four more than Pepe Reina and Petr Cech. It is a solid and seemingly reliable base from which to build a sturdy defence.
In front of the 26-year-old goalkeeper are an abundance of experienced defenders, all ready to battle and contest with opposition attackers. The likes of Pablo Zabaleta, Aleksandar Kolarov and Gael Clichy give an extra layer of attacking width via the flanks, while Joleon Lescott, Matija Nastasic and captain Vincent Kompany battle it out in central defence. Micah Richards will also strive to break into the first team following an injury-ravaged season last time out.
Manchester City's midfield is where the renowned and vastly admired world-class talent can be found. James Milner, Gareth Barry and Jack Rodwell make up the English contingent, while Frenchman Samir Nasri and Montenegro international Stevan Jovetic offer additional depth, with the ability of playing anywhere in the attacking third.
Javi Garcia, David Silva (the second most creative player in the Premier League last season having created 103 chances) and flying winger Jesus Navas add a great deal of Spanish elegance to their midfield and attack, while new arrival Fernandinho, from Shakhtar Donetsk, functions as an extra cog in the Man City engine room, alongside ex-Barcelona star Yaya Toure.
A combination of Alvaro Negredo, Sergio Aguero and Man City's leading goalscorer last season, Edin Dzeko (14 goals), will lead the line. The impact of Carlos Tevez's departure to Juventus has been lessened following the arrival of 26-year-old Negredo, with the Spain international looking extremely sharp and alert in front of goal during pre-season encounters. Premier League defences beware.
Reigning Premier League champions Manchester United need further additions in midfield and attacking midfield, as the likes of Nani, Antonio Valencia, Anderson and Ashley Young were disappointing and inconsistent last season. Meanwhile Chelsea will hope that their youthful and exuberant midfield will manage to consistently fire on all cylinders in order to challenge for the title.
All things considered, City have an extremely gifted squad, littered with technically brilliant players of international quality. It's up to their rivals to respond.
Man City's to Lose?
Manuel Pellegrini is a manager who prefers situational width over fixed wide-men, as analysed in a previous Pellegrini tactical article. The Chilean has frequently utilised a 4-2-2-2 shape when in possession of the ball, only to revert to a more traditional 4-4-2 when defending; morphing and changing shape as the attacking and defensive transitions play out in real-time.
With promises of attacking football and a variety of exciting midfielders at his disposal, a potentially bright future awaits the City faithful under Pellegrini.
If Manchester City play at a consistently high-level, bound together by Pellegrini's formation and tactics, then the Premier League title is surely theirs to lose next season.