If at first you don't succeed, try, try again. Having missed out on Gonzalo Higuain and admitted defeat in his pursuit to sign Luis Suarez, that is seemingly Arsene Wenger's transfer window motto with Arsenal now focusing their attention on luring Real Madrid's Karim Benzema to London.
What is curious about the Gunners' shift towards Madrid's No. 9 is that he is a different style of footballer to both Higuain and Suarez - albeit one who would add plenty of variation alongside Olivier Giroud.
The two Frenchmen both mustered 11 goals last season, hardly earth-shattering figures, with Benzema's coming with a fewer number of shots and appearances. Giroud's 88 shots would suggest an almost shoot on sight mentality, but he only managed to convert 12% of those efforts; Benzema turned 22% of his 50 shots into goals.
Benzema can offer far more than just putting the ball in the back of the net. This could appeal to Wenger, as last season the 25-year-old created 41 chances for his team-mates, with an impressive 11 assists. Performances against Levante and Athletic Bilbao saw him create seven and five chances respectively; Giroud didn't create more than four chances in any single match.
Running with the ball, Benzema's turn of pace allowed him to win 20 out of 38 take-ons and even though Giroud attempted more, the Arsenal forward only managed to successfully beat his man on 11 occasions. On the passing front - a significant factor in the Wenger system - Benzema's 79% pass accuracy isn't especially high, but it dwarfs the 64% offered by his French colleague at the Emirates.
It would be easy to suggest Benzema's stats are enhanced by the fact he plays for a Madrid side who win nearly every match, but the consistency and distance by which his stats better Giroud's is startling. The only area he is worse is in the air: Giroud scored four headed goals last season and won an impressive 57% of 230 aerial duels; Benzema did not score a single goal with his head and won just 37% of his aerial duels.
Benzema is proven on the big stage too. He has scored 19 goals and assisted 12 more in the Champions League for Real Madrid, and it is stats like this which make it difficult to see why Los Blancos would offload him.
Marca have already made it known that Zinedine Zidane, Carlo Ancelotti's assistant, is a big fan of Benzema, and wants to see the forward given a run of games, without the fear of having to rotate with Higuain.
Furthermore, with only Alvaro Morata to back him up, it would seemingly take a ludicrous bid to talk Madrid into business, but is Wenger prepared to make that bid?