Fans will no doubt believe that many top sports stars need to address “humility” issues, but it is rare for an individual to be openly labelled in such disparaging terms.
Australia back James O'Connor has been exiled very publicly following numerous disciplinary problems and for reportedly alienating senior players – something that in a roundabout way equates to explaining why he requires "humility" training.
This is the man who was adamant that he was “a brand” during much-publicised contract negotiations, and who made what at the time were described as "astonishing" demands in talks.
It's the man who failed to turn up for the bus to training with the Wallabies ahead of the first Test against the British & Irish Lions this summer, then led the team to a defeat so bad that the coach got fired and O'Connor himself lost his contract with his club side, Melbourne Rebels.
He kept his spot in the Australia set-up, but just ahead of the second Test against the Lions decided to decided to head out to a burger bar at 4 o'clock in the morning, where he gleefully posed for photos with a British fan.
Australia still kept faith with a player considered the most talented Australian of his generation.
He decided to push his nation's patience just a little more, however, as he was marched out of Perth Airport by police a few weeks ago after reportedly being so drunk that airline staff had refused to let him board a plane to Bali, where he was heading with his girlfriend after a Test match against Argentina.
That incident saw the Australian Rugby Union snap at last, and they released the 23-year-old from his contract, "for failing to demontrate and uphold the behavioural and cultural standards expected."
It seems incredible that Australia's best player should be without a shirt either for club or country, but that is how far O'Connor has fallen.
It's been coming for a while, however. These incidents were just part of a string of disciplinary issues that had infuriated senior Wallabies and helped scare off any potential suitors among other Super Rugby franchises after his release by the Melbourne Rebels.
The Perth-based Western Force, for whom O'Connor made his debut as a 17-year-old in 2008, urged him to go away and think about his future after the ARU ban but coach Michael Foley hinted that the star still had a lot of work to do.
"Obviously there was an incident here at Perth Airport which tended to send things south a little bit," he told reporters. "But we've continued to talk to James and we're definitely open minded there."
So what is rugby to do with a problem like O’Connor?
"There's a plan to get the best out of him both on and off the field," Foley said.
"We're very keen to work towards the humility side of things and also the generosity of spirit that James displays in some of the other areas of his life, particularly with some of the charities he's involved in."
O'Connor has been widely pilloried for describing himself as a "brand" as well as demanding "key performance indicators" be fulfilled during ultimately fruitless negotiations with the Force over a new contract in 2011.
O’Connor, as a supremely talented fly-half, turned out for all three Tests against the British and Irish Lions earlier this year and can also play at full-back, centre or on the wing.
Once considered the future of Australian rugby, O’Connor clearly still thinks of himself in the same way while others believe that he is managing to squander the promise he showed through his attitude and approach to life.
As for other influences on O’Connor’s rocky career?
Australia coach Ewen McKenzie told a news conference in Sydney on Monday that he had been in touch with O'Connor but the onus remained on the player to sort himself out.
"We've had some contact. He's obviously working on his end of things," McKenzie said. "I'll continue to have contact but contact's a two-way thing. We've been concentrating on playing footy but I spoke to him from Argentina.
"I'm interested in improving him as a person so I'm happy to help in that process."
Australia captain James Horwill, meanwhile, was quick to remind everyone how far the star still has to go to repair broken bridges.
"He needs to make the decision of what he wants to do with his future and it's a personal decision for him and that's something that no one else can make for him," the lock said.
"No one can ever question his ability, he's a freak of a talent and he's got so much upside to him.
"He needs to find out what's important to him and then I guess work from there."
O’Connor still has everything set before him and a world of promise to enjoy, but if he does not manage to haul himself back on track soon then he could have a lifetime full of regrets.