Working as a pundit on the BBC's final score programme, former Liverpool striker outraged the nation with his vile, sexist comment.
At least, that's what the programme's producers apparently believed. Fowler described Chelsea's Fernando Torres and Tottenham's Jan Vertonghen as fighting like "girls" during the ill-tempered London derby on Saturday lunchtime that saw Torres get sent off.
His use of language was almost certainly not even noticed by viewers, other than those who appreciated its pretty effective depiction of a some very minor pushing and shoving.
Yet from the apology he was forced into later in the programme, you'd think that he'd stood up and shouted, "Girls are rubbish at everything, and women's football is so pathetic it makes me want to puke."
He said nothing of the sort, of course. Here's the transcript of Fowler's supposedly offensive comment:
"Torres and Vertonghen were at each other's throats all game, like a couple of girls actually, pulling each other's shirts and pushing each other."
And here's the apology that came 26 minutes later:
"Obviously I made a comment, obviously about women's football. Look, I do apologise. I'm a big, big fan of Liverpool. Er, Liverpool Ladies, actually, who've got a chance of winning the league tomorrow. So, I'll be watching. Obviously anyone at home who was offended, I am deeply sorry."
Fowler's comment, of course, wasn't even about women's football. It was merely likening the spat to a half-hearted playground tussle.
But the BBC, in their infinite lack of wisdom, decided to turn something completely innocuous into their most toe-curlingly excruciating sporting moment since Garry Richardson spoke to Andy Murray after his Wimbledon quarter-final.
You can watch Fowler's original comment and apology via this link, at least until the BBC's lawyers get on the case.
There's only one other thing to mention: if this is how the girls fight where Robbie hangs out, remind us not to head down that way any time soon:
Torres clashes with Vertonghen (AFP)What do you think? Is Fowler a vile sexist dinosaur who absolutely had to apologise? Or should the BBC be forced to apologise for forcing him to apologise? Have your say in the comments box below.